As seen on Marketing Interactive - we’re in for a wild ride! 🚘✨
Taking the wheel with Hyundai Motor Malaysia - Mad Hat Asia will be driving PR and communications from May 2025 to April 2026, alongside Innocean Worldwide Malaysia.
In this 12-month retainer, our role will span strategic PR, media relations, influencer engagement, content development, campaign management, press office support, creative press kit ideation, and media outreach, all aimed at bringing Hyundai’s vision closer to Malaysian drivers.
Hyun Deok, CEO of Innocean Malaysia, remarked:
“Mad Hat stood out to us for their ability to reframe automotive communications in a way that feels modern, lifestyle-driven and relevant to the Malaysian market. They bring strategic discipline with a flair for storytelling…”
Rubini Maruthian, Country Lead (Malaysia) at Mad Hat Asia, added:
“Winning Hyundai Malaysia is an exciting milestone for us. It’s a brand that’s constantly pushing boundaries - from innovation to design - and we’re here to translate that into stories worth telling.”
With exciting media engagements and campaign moments lined up through the year, it’s going to be an adventure worth watching.
🔗Click here to read the full article on Marketing Interactive
Ping Us Anytime
Your brand’s next big moment? We’re ready to hype it up.