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Public Relations
Everything you say or do is PRLevi’s 501® Day celebrates the day Levi’s received their first patent for the 501® jeans.
To capture Southeast Asia’s diverse voice, Mad Hat Asia conceptualized the Travelling 501® where a single pair of Original 501® jeans travelled to Singapore, Malaysia, Indonesia, Philippines, and Thailand accompanied by an exhilarating event and influencer engagements at every stop.
Kotex’s latest collection aimed to spark pride and empower Malaysian women who missed the thrill of adventure and discovery, to embrace the sights and experiences of Malaysia with a unique travel experience, from the comfort and safety of their homes.
Kotex Herbal Cool is the latest innovation that comes with Cooling Tea Tree Extracts. This helps remove the uncomfortable stuffiness, leaving women with long-lasting and refreshing cool sensation while giving the maximum leakage protection.
As part of the continuation of the campaign, Kotex leveraged their trade partnership with Watsons to create a Facebook Live session, to drive more buzz and awareness on the product range.
Virgin Active is always looking to create new experiences that engage existing members and excite potential ones.
One such experience is SkyPark Yoga by Virgin Active at Marina Bay Sands, which will bring your yoga practice to new heights - 57 stories in the sky, to be exact.
Established in May 2021, Ebi Bar is a mod-Sin prawn noodle bar located in Cuppage Plaza, in the heart of buzzy Orchard Road.
The Total Protection Pads were coming in with a new design that has stronger ‘Overnight’ cues and as a new innovation, Kotex also wanted to continue the buzz and talkability around the Kotex Overnight Panties.
Seeing as both variations fall under the Night and Protective Guard category - we created a campaign which will allow us to feature both variants seamlessly.
Designed by award-winning architectural firm WOHA, PARKROYAL on Pickering adopts a hotel-in-a-garden concept and incorporates energy-saving features throughout the property.
To celebrate Global Handwashing Day (GHD) on 15 October 2020, Lifebuoy launched a ‘High 5 for handwashing’ campaign. High 5 for Handwashing unites supporters of health to champion the adoption of good hygiene habits such as handwashing with soap.
In conjunction with Kotex’s anniversary and celebrating 100 years of championing women progress, Kotex wanted the Limited Edition range to be more than just an exclusively designed pack. So Kotex collaborated and commemorated local icons who are an embodiment of the brand values and have continued to pave the way for women progress in Malaysia.
By bringing together two of Malaysia’s favourite snacks into one delicious chocolate bar, Cadbury Dairy Milk invites chocolate fans everywhere to indulge in this new combination that’s better together and special in its own way.
Nutox, the revolutionary skincare solution, launched their new Youth Restoring range which provides Malaysian women with the combination of powerful anti-aging properties and gentle nurturing ingredients suitable for the most sensitive of skins at an affordable price range.
Since its inception, Taylor’s has continuously provided excellent services for its students with diverse study options, teaching methods, ongoing partnerships with leading universities worldwide, strong industry linkages, up-to-date facilities and well-equipped campuses.
Five years since its inception, leading hijab brand, Naelofar took 2020 by storm with an exciting new brand identity. In line with Naelofar’s new identity, the aim is to help women feel empowered by their decision to choose modest wear and our mission to Go Far.
Shaking up the festival scene in Singapore, The Alex Blake Charlie Sessions created an unique experiences for sonic explorers willing to venture further into pop-rock, R&B, indie-folk and electronica on a more intimate scale – all within an unusual heritage venue: Pasir Panjang Power Station.
The Cooler Lumpur Festival is Southeast Asia’s first and only festival of ideas bringing together creative thinkers, doers and innovators from all over the world. With a goal to create new connections, to share and spread new ideas, to ruminate and rediscover old ones, and to serve as a facilitator to our cultural conversation.
In conjunction with the launch of Magnum Macadamia Salted Caramel in Malaysia, Magnum has teamed up with three local M-bassadors – Amelia Henderson, Azira Shafinaz and Kittie Yiyi – to bring true pleasure to life in the form of a majestic Magnum Mansion.
The success of Jom Cadbury in 2018 resulted in the decision to introduce a second limited-edition flavour - Cadbury Dairy Milk Durian in 2019 and the opportunity to launch the campaign was even bigger and better than before.
First in Asia, the all-new adidas Originals flagship stores introduced the fascinating concept known as “The Collection”, featuring Malaysian artists - Jun Ong & Jaemy Choong.
The International Champions Cup (ICC) is the summer’s biggest club competition that hosts 18 of the world’s most renowned clubs spanning across three continents from North America, Europe and Asia.
Parents want the best for their kids simply because of love, making Cadbury a trusted, quality product and the perfect brand for parents to show their affection. With this in mind, we came up with an overarching campaign titled #CadburyWithLove and created various platforms to bring this concept to life, aimed at cultivating the parent to child bond.
Amazin’ Graze is a local snack startup that creates snacks that are natural, tasty, locally inspired and cost-effective. With a firm belief that you are what you eat, the brand understand that good food is a key ingredient to living an impactful & happy life.
Launched in 2014 by Fresh Events Global, The Music Run has been experienced by over 200,000 runners across 25 events in 12 countries. 2017 witnessed the global expansion of The Music Run with events held in Europe, Africa & the Middle East and Asia.
Running since 2010, Sime Darby LPGA is regarded as one of the most premier ladies golf tournaments in Asia. With lifestyle, entertainment and culinary activities that take place during the 4-day tournament, Sime Darby LPGA has successfully solidified its position as Malaysia’s most favourite golf event.
Put simply, it’s the most fun (and pinkest!) golf tournament around town!
In March 2017, Common Ground launched its flagship coworking location in Damansara Heights. Since then, they’ve opened many new locations and acquired thousands of members across Malaysia, Thailand and Philippines.
What does Cadbury and the Premier League have in common you may ask? Well, for one thing, they both spark joy! Cadbury, the world’s best-selling confectionery brand under Mondelēz International, and leading football authority the Premier League, recently extended their partnership to Malaysia, the first country outside of the UK to do so (go Malaysia!).
Common Man Coffee Roasters (CMCR) is the product of a partnership between three stakeholders - Harry Grover, Five Senses Coffee and Spa Esprit Group. This combination of knowledge, resources, skills, experience and passion has produced a thriving café, academy, roastery and wholesale business in Singapore, which we are now proud to bring to KL with a team dedicated to sharing their love for the product in an approachable and enjoyable way - specialty coffee for the Common Man!
Love, Bonito is the pioneering online fashion retail label in Singapore. Driven by a shared passion to empower women through style, Love, Bonito has earned a reputation for expertly striking a balance between style and affordability.
In 2014 October, the Singaporean-born fashion label is officially launched in Malaysia.
The award-winning natural skincare brand, Urban Veda, launches in 24 Sasa outlets nationwide in Malaysia.
The Gardens Mall ran their first ever food campaign to highlight the diversity of cuisines available in their premium shopping centre entitled GASTRO Go.
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE
Coming out of a 2-year Covid-19 lockdown for festive celebrations, Cadbury Diary Milk wanted to inspire Malaysian families to come together during Ramadan 2023, and bake with good with Cadbury.
The aim is to continuously inspire families to bond over baking and, Cadbury Dairy Milk wants to provide those observing the holy month the opportunity to create memories together through baking and sharing the goodness with others, while enabling acts of generosity.