Celebrating the melting pot of cultures in Malaysia, Mad Hat Asia goes out of its way to show their appreciation for their clients and roster of influencers by crafting custom made creative drops during each major occasion. For the Chinese New Year of 2020, we’ve partnered up with Sew X Dignity to create a custom pouch that houses our special “Ong-Tarts”.
The approach for this video follows the process of how each batik pouch is crafted at Sew X Dignity centre, to the assembly line of “Ong-Tarts” back at the Mad Hat Haus. The video was shot entirely handheld to translate the raw sense of craftiness from the lens of our camera to the screens of the viewers.
To wrap up one of the best years of Mad Hat’s journey, we’ve created 10 parallax photos of our top 10 event highlights of 2019. Made entirely from still images, this technique aims to breathe life into stills and simply one up the bar on the social media game.
This event wrap up video fully showcases the different installations of the Magnum Mansion November event. By incorporating in-camera transitions, slow motion footage, stylistic supers, we are able to produce a video that caters to our client’s brand identity while maintaining the MAD flavour.
The Mad Chats Original Series is our take on a casual interview, a “mad chat” if you will, with influencers, our fellow hatters and industry leaders. Debuted on November 28th 2019 in conjunction with Viu Originals’ Kopitiam: Double Shot series, this fun and engaging IGTV series use a modified vlog-style approach to create a sense of inclusivity among our audience.
Our campaign wrap up videos aim to showcase what went down at the events we’ve conceptualized, while still preserving the flow and integrity of the story of each video.
For the Dove 1 Minute Product Launch Campaign, we introduce the video with a glimpse of the creative drop that was crafted specially for media and influencers that served as an invitation to the event. The video was shot in a POV style to emulate the feeling of being at the event and experiencing each installation.
As for the Jom Cadbury 2019 Campaign, we chose to incorporate the animation illustrated by Datuk Lat in conjunction with the event into our wrap up video and used the OST (original soundtrack) to the most iconic homegrown cartoon, Kampung Boy, as a homage to the legend himself. We also added a special motion tracking shot to showcase the kampung games that were available at the event.
