Celebrating the melting pot of cultures in Malaysia, Mad Hat Asia goes out of it’s way to show their appreciation for their clients and roster of influencers by crafting custom made creative drops during each major occasion. For the Chinese New Year of 2020, we’ve partnered up with Sew X Dignity to create a custom pouch that houses our special “Ong-Tarts”.
The approach for this video follows the process of how each batik pouch is crafted at Sew X Dignity centre, to the assembly line of “Ong-Tarts” back at the Mad Hat Haus. The video was shot entirely handheld to translate the raw sense of craftiness from the lens of our camera to the screens of the viewers.