CLIENT | IMG Events
The Color Run, the world’s first COLOR 5Km™ event, was founded in March 2011 as an event to promote healthiness and happiness by bringing the community together to participate in the “Happiest 5k on the Planet”.
OUR SERVICES
- Social Media Content & Management
- Influencer Engagement
OUR OBJECTIVES
To create engaging content that can be used across 2 countries - Singapore & Indonesia.
Build awareness and attract a diverse group of audience through influencers.
To highlight the USP of this run being different and unique through social media content.
OUR STRATEGY
Identifying influencers who are creative content creators and are recognizable around the region.
Creating a series of videos that bring the #TCR2018 theme, The Hero Tour to life.
Releasing the videos in stages by country to drive larger and staggered engagement.
DELIVERY
The Color Run Creative Videos
RESULTS
Achieved 9 original creative videos by the influencers that were used across The Colour Run’s Indonesian and Singaporean social media platforms to drive awareness and ticket sales.
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE
EXPLORE MORE
Imagine a world where Wes Anderson takes a summer off to the Palm Springs… Well, in the heart of Kuala Lumpur, The Swimming Club makes a splash at The Kuala Lumpur Journal Hotel, conquering all your sun-kissed Wes Anderson dreams by being KL’s new pool bar spot.