Five years and counting that we worked hand in hand with Southeast Asia’s First and Only Festival of Ideas – The Cooler Lumpur Festival.
CLIENT | The Cooler Lumpur Festival
OUR SERVICES
- Communications Strategy
- Content Development
- Media & Influencer Engagement
THE BRIEF
To create curiosity and word of mouth surrounding the festival
INSIGHTS
The Cooler Lumpur Festival is a multidisciplinary festival curated by PopDigital. The Kuala Lumpur-centric festival adopts specific themes each year with the aim to expand the city’s cultural horizons, build stronger communities and cultivate the creativity and imagination of people.
OUR STRATEGY
From year 2015 - 2019, the festival played host to a stellar lineup of thought-provoking local and international speakers. Our parts in this event was inviting key media through email pitching and media drops to the event. Aside from that, we also arranged the time slot for on ground interviews and to direct attendees to the right location for the panel talks and also providing necessary informations.
2015
DANGEROUS IDEAS
2015’s festival theme DANGEROUS IDEAS celebrated ideas as the driving force behind every decision we make, the root of all human progress, the power and means to overcome difficulty and the impetus to take action against injustice. DANGEROUS IDEAS featured panels and lectures by Lindy West, Ian Doescher and Tun Dato’ Seri Dr. Mahathir Mohamad.
2016
RE: INDEPENDENCE
Its fourth installment in 2016 titled RE: INDEPENDENCE drove healthy discourse amongst communities, on everything from independence in nation building, right down to independence in our everyday lives. Amongst the concepts explored was the paradox of technology – it automates so many daily tasks for humans free their minds for other things, but most urban dwellers are also slaves to these mobile devices.
2017
NOTES FROM THE FUTURE
2017’s Notes from the Future discussed social, political, technological, and cultural ideas that have become representative of our times and tell the story of our collective futures. It was also the first year that the festival welcomes Japan Foundation Kuala Lumpur as a programme partner, debuting Japanese VR artist Aimi Sekiguchi and science fiction writer Taiyo Fujii.
2018
CTRL-ALT-DEL
With 2018, we hit the reset button with CTRL-ALT-DEL. Inspired in no small part by the events of the 14th General Election which saw the opposition take power for the first time since independence; a period that required a full reboot of out government, policies and ideas. Quite appropriately, we hosted Tom Wright, from the Wall Street Journal, and co-author of Billion Dollar Whale, which captures the story of 1MDB – a major contributor to the fall of the Najib Razak government.
2019
RE: INDEPENDENCE
Its fourth installment in 2016 titled RE: INDEPENDENCE drove healthy discourse amongst communities, on everything from independence in nation building, right down to independence in our everyday lives. Amongst the concepts explored was the paradox of technology – it automates so many daily tasks for humans free their minds for other things, but most urban dwellers are also slaves to these mobile devices.
RESULTS
We have garnered over RM5million in PR value over the 5 years that we have worked with The Cooler Lumpur Festival.
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