#PublicRelations

Cadbury Kuih Raya Dari Hati

Coming out of a 2-year Covid-19 lockdown for festive celebrations, Cadbury Diary Milk wanted to inspire Malaysian families to come together during Ramadan 2023, and bake with good with Cadbury.

The aim is to continuously inspire families to bond over baking and, Cadbury Dairy Milk wants to provide those observing the holy month the opportunity to create memories together through baking and sharing the goodness with others, while enabling acts of generosity. 

Levi's 501 Day Campaign

Levi’s 501® Day celebrates the day Levi’s received their first patent for the 501® jeans.

To capture Southeast Asia’s diverse voice, Mad Hat Asia conceptualized the Travelling 501® where a single pair of Original 501® jeans travelled to Singapore, Malaysia, Indonesia, Philippines, and Thailand accompanied by an exhilarating event and influencer engagements at every stop.

Event Management, Community Engagement, Media & Public Relations

Kotex Herbal Cool x Watsons Facebook Live

Kotex Herbal Cool is the latest innovation that comes with Cooling Tea Tree Extracts. This helps remove the uncomfortable stuffiness, leaving women with long-lasting and refreshing cool sensation while giving the maximum leakage protection.

As part of the continuation of the campaign, Kotex leveraged their trade partnership with Watsons to create a Facebook Live session, to drive more buzz and awareness on the product range.

Communication Strategy, Event Management, Influencer Engagement, Content Development, Media & Public Relations, Creative Drop

Kotex Overnight - Largest Online Slumber Party

The Total Protection Pads were coming in with a new design that has stronger ‘Overnight’ cues and as a new innovation, Kotex also wanted to continue the buzz and talkability around the Kotex Overnight Panties.

Seeing as both variations fall under the Night and Protective Guard category - we created a campaign which will allow us to feature both variants seamlessly.

Communication Strategy, Content Development, Creative Drop, Media & Public Relations, Social Media Content & Management

Kotex Limited Edition with Yuna and Datuk Nicol David

In conjunction with Kotex’s anniversary and celebrating 100 years of championing women progress, Kotex wanted the Limited Edition range to be more than just an exclusively designed pack. So Kotex collaborated and commemorated local icons who are an embodiment of the brand values and have continued to pave the way for women progress in Malaysia.

Communication Strategy, Event Management, Media & Public Relations

Southeast Asia’s First and Only Festival of Ideas – The Cooler Lumpur Festival

The Cooler Lumpur Festival is Southeast Asia’s first and only festival of ideas bringing together creative thinkers, doers and innovators from all over the world. With a goal to create new connections, to share and spread new ideas, to ruminate and rediscover old ones, and to serve as a facilitator to our cultural conversation.

Communication Strategy, Content Development, Event Management, Influencer Engagement, Media & Public Relations

Take Pleasure Seriously at The Magnum Mansion

In conjunction with the launch of Magnum Macadamia Salted Caramel in Malaysia, Magnum has teamed up with three local M-bassadors – Amelia Henderson, Azira Shafinaz and Kittie Yiyi – to bring true pleasure to life in the form of a majestic Magnum Mansion.