Designed by award-winning architectural firm WOHA, PARKROYAL on Pickering adopts a hotel-in-a-garden concept and incorporates energy-saving features throughout the property.
We are retained by PARKROYAL COLLECTION Pickering to handle local media relations for its business in Singapore since 2017.
OUR SERVICES
- Press releases
- Media & Influencer Hosting Sessions
OUR APPROACH
Our scope of work includes introducing and positioning the hotel and its initiatives as well as Lime restaurant as a fresh dining destination located at the award-winning hotel. We generated media coverage on new menu items, special events and promotions throughout the year, while providing strategic counsel and assistance on publicity and marketing efforts.
RESULT
PR VALUE
$17,518,497.50
Total 2,125 clippings across key dailies, online publications, social media and broadcast channel.
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE