CLIENT | Heineken® Malaysia
The Heineken® IMAGINE campaign celebrates the brand’s iconicity by paying homage to creativity. Heineken® unveiled the campaign by engaging local creative powerhouses to set up a 3-day pop-up gallery at Slate@The Row.
OUR SERVICES
- Event Management
- Influencer Engagement
Playing with elements of fashion, motion design, filmmaking, sculpture, photography, graphic design and sound art; Heineken aimed to inspire the imagination of those who visited the space. Creative personalities who took part in creating/curating the space included fashion designer Joe Chia, and art collective Biji-Biji, and the launch event featured tunes by local DJs such as Goldfish and Lap Sap.
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We delivered a series of virtual Heineken® 0.0 experiences that engaged and interacted with Heineken® fans during the MCO period.