Established in May 2021, Ebi Bar is a mod-Sin prawn noodle bar located in Cuppage Plaza, in the heart of buzzy Orchard Road.
OUR SERVICES
- Press Releases
- Media and Influencer Hostings
- Social Media
THE BRIEF
When Ebi Bar opened its doors in May 2021, Mad Hat’s remit was to create awareness and drive traffic for the new restaurant.
The social media remit started in June 2021 as there was a need for a cohesive content and community management.
INSIGHTS
The restaurant wanted to be a bridge between international cuisine and traditional local dishes, hence the need to present an elevated form of a traditional dish.
RESULT
PR VALUE
S$480,036
Total 177 clippings across key dailies, online publications, social media and broadcast channel.
SOCIAL MEDIA REACH
Grew from 300 to 1000 followers in 3 and a half months
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