Virgin Active is always looking to create new experiences that engage existing members and excite potential ones.
One such experience is SkyPark Yoga by Virgin Active at Marina Bay Sands, which will bring your yoga practice to new heights - 57 stories in the sky, to be exact.
OUR SERVICES
- Press Releases
- Media & Influencer Preview Event
THE BRIEF
Virgin Active was launching a brand new experience for members and wanted to build as much excitement and anticipation for this unique workout series
OUR APPROACH
Our scope of work includes introducing this brand new experience through a media and KOL preview event, held two weeks before launch. This was attended by Tier A media such as Straits Times, ChannelNewsAsia, 8 World, and more. Coupled with proactive media pitching, we secured media coverage in key broadcast titles. Ultimately, our efforts drove sign-ups with SkyPark Yoga sessions fully booked for the first two weeks.
RESULT
PR VALUE
$428,150
Total 63 clippings across key dailies, online publications, social media and broadcast channels.
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE
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