THE BRIEF
By bringing together two of Malaysia’s favourite snacks into one delicious chocolate bar, Cadbury Dairy Milk invites chocolate fans everywhere to indulge in this new combination that’s better together and special in its own way.
With Cadbury Dairy Milk Chipsmore! the brand seeks to encourage Malaysians to create and share moments that are better together.
THE OBJECTIVE
To bring the concept of #BetterTogether with Cadbury Dairy Milk Chipsmore! to life in away that resonates with media and consumers
DELIVERABLES
Influencer Engagement
In support of the launch of the all-new Cadbury Dairy Milk Chipsmore!, young, vibrant influencers worked in pairs with their best friends or relatives to bring the concept of “Better Together” to life.
Creative Drops
The creative kits were designed to encourage recipients to work together with a partner and share moments that are better together by cracking open a customised “bombshell cake” that then revealed multiple Cadbury Dairy Milk Chipsmore! bars, a treat that celebrates good things being #BetterTogether
IN THE MEDIA
EXPLORE HOW WE CAN GET MAD TO BRING YOUR BRAND TO LIFE
One of the most coveted and best-selling of all the Cadbury Caramilk chocolate was set to launch in Singapore, after just a few short months off shelves in other countries.