One of the most coveted and best-selling of all the Cadbury Caramilk chocolate was set to launch in Singapore, after just a few short months off shelves in other countries.
Creative Drop, Issues Management, Content Development
Creative Drop, Issues Management, Content Development
Media & Public Relations, Issues Management, Creative Drop
Communication Strategy, Creative Drop, Event Management, Issues Management, Media & Public Relations, Influencer Engagement
Parents want the best for their kids simply because of love, making Cadbury a trusted, quality product and the perfect brand for parents to show their affection. With this in mind, we came up with an overarching campaign titled #CadburyWithLove and created various platforms to bring this concept to life, aimed at cultivating the parent to child bond.