CLIENT | IT’S THE SHIP
Since its inception in 2014, the IT’S THE SHIP brand has grown to become Asia’s largest festival at sea with the highest representation of shipmates from over 88 countries around the world, offering a variety of fun activities, themed parties, and non-stop music – all on international waters sailing from Singapore and China.
OUR SERVICES
- Communication Strategy
- Content Development
- Regional Media & Public Relations
- Regional Influencer Engagement
THE BRIEF
IT’S THE SHIP, Asia's largest music festival at sea aims to reach out to the target audience by communicating that it’s much more than a music festival, but a festival for adventure seekers and music lovers to come together and be given an experience unlike any other.
OUR OBJECTIVE
To reach out to the target audience through relevant media and social influencers in a creative manner
OUR STRATEGY
We developed a curated creative content strategy by engaging regional media & influencers to communicate the USPs of IT’S THE SHIP through various relevant platforms.
DELIVERY
2014-2017: Regional Influencers Engagement
Over the years, we’ve worked with numerous prominent social media influencers coming from various countries (i.e., Singapore, Malaysia, Australia, Thailand, Hong Kong and Australia) to generate creative content that highlighted IT’S THE SHIP as Asia largest music festival at sea. Our scope includes:
Develop strategic social media strategy
Identify, negotiate and engage relevant social media influencers
Craft influencers content briefs and manage timeliness of fulfilment
Influencer liaison, handling everything from pre-departure arrangements to onboard hospitality and post-event follow-ups.
Managed social media tracking and reporting.
RESULTS
ENGAGED
INFLUENCERS
33
influencers from Singapore, Malaysia, Australia, Thailand, Hong Kong and Australia
SOCIAL MEDIA
POSTS
236
social media postings across Instagram, Facebook and YouTube
SOCIAL MEDIA
ENGAGEMENT
972,635
likes, comments, shares & views
2018-2019: Regional Media Engagement
We grew our scope to encompass both influencer engagement and management of regional media relations including Thailand, Philippines, Indonesia, Australia and many more.
Leading up to the event, we developed strategic PR roll out plans, crafted relevant media angles for press materials, pitched and facilitated pre-event / at-event spokesperson and artist interview, media invitation etc. to maximise visibility.
RESULTS
PR VALUE
2018
USD3,342,794
2019
USD3,523,272
MEDIA CLIPPINGS
2018
521
2019
646
REACH
2018
627,483,147
2019
718,292,500
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