Coming out of a 2-year Covid-19 lockdown for festive celebrations, Cadbury Diary Milk wanted to inspire Malaysian families to come together during Ramadan 2023, and bake with good with Cadbury.
The aim is to continuously inspire families to bond over baking and, Cadbury Dairy Milk wants to provide those observing the holy month the opportunity to create memories together through baking and sharing the goodness with others, while enabling acts of generosity.
Levi’s 501® Day celebrates the day Levi’s received their first patent for the 501® jeans.
To capture Southeast Asia’s diverse voice, Mad Hat Asia conceptualized the Travelling 501® where a single pair of Original 501® jeans travelled to Singapore, Malaysia, Indonesia, Philippines, and Thailand accompanied by an exhilarating event and influencer engagements at every stop.
Influencer Engagement, Communication Strategy, Community Engagement
Communication Strategy, Community Engagement, Social Media Content & Management, Content Development
Cactus Natural Mineral Water is your Malaysian Ambassador that is of good value, easy on the pocket and is proudly Malaysian Made. Cactus mineral water bottles are produced with state-of-the-art bottling technologies. Its water source is well protected from any kind of pollution with exceptional quality. It is voted by consumers as one of Malaysia’s most trusted brands.
Event Management, Community Engagement, Media & Public Relations
Kotex Herbal Cool is the latest innovation that comes with Cooling Tea Tree Extracts. This helps remove the uncomfortable stuffiness, leaving women with long-lasting and refreshing cool sensation while giving the maximum leakage protection.
As part of the continuation of the campaign, Kotex leveraged their trade partnership with Watsons to create a Facebook Live session, to drive more buzz and awareness on the product range.
Communication Strategy, Content Development, Influencer Engagement, Media & Public Relations
Communication Strategy, Community Engagement, Influencer Engagement, Media & Public Relations
Communication Strategy, Media & Public Relations
Communication Strategy, Event Management, Influencer Engagement, Content Development, Media & Public Relations, Creative Drop
The Total Protection Pads were coming in with a new design that has stronger ‘Overnight’ cues and as a new innovation, Kotex also wanted to continue the buzz and talkability around the Kotex Overnight Panties.
Seeing as both variations fall under the Night and Protective Guard category - we created a campaign which will allow us to feature both variants seamlessly.
Communication Strategy, Content Development, Influencer Engagement, Media & Public Relations
Content Development, Influencer Engagement, Media & Public Relations
Communication Strategy, Content Development, Creative Drop, Media & Public Relations, Social Media Content & Management
In conjunction with Kotex’s anniversary and celebrating 100 years of championing women progress, Kotex wanted the Limited Edition range to be more than just an exclusively designed pack. So Kotex collaborated and commemorated local icons who are an embodiment of the brand values and have continued to pave the way for women progress in Malaysia.
Creative Drop, Issues Management, Content Development
Media & Public Relations, Issues Management, Creative Drop
Media & Public Relations, Community Engagement
Communication Strategy, Content Development, Influencer Engagement, Social Media Content & Management, Video Editing & Production
#MoveItWithRexona is an initiative that was sparked during MCO in line with the brand’s global direction to #MoveMoreAtHome.
We worked with Malaysia’s most prolific fitness instructors, Nana Al Haleq and Faiz Ariffin who curated a series of 10 minutes workout routines that helped Malaysians to get up on their feet and #MoveMoreAtHome with Rexona.
Media & Public Relations, Influencer Engagement, Creative Drop
Communication Strategy, Content Development, Influencer Engagement
Event Management, Media & Public Relations, Content Development, Communication Strategy
Media & Public Relations, Event Management
